Includes an optional test for a CE certificate.

This CE course covers the following topics:

1. What the pet owner is facing
   1. Review of the financial conditions of today’s economy
2. What the veterinary profession is facing
   1. Top three stressors
   2. Top 10 frustrations
3. How pet owners view the veterinary profession
4. How the veterinary profession views the pet owner
5. Why are pet owners not taking their pet to their veterinarian
6. How other industries are handling this problem
7. What is the solution
   1. Meet the pet owner where they are financially
   2. Veterinary profession must change their perception