Suzanne Cannon grew up in Towson, Maryland, and now calls Westminster, Maryland, home. As co-founder of VetBilling, her workdays are filled with variety— writing, responding to emails, managing social media and the website, collaborating with the branding and marketing team, copywriting, creating sales collateral, reviewing metrics, and tracking industry trends. Amidst all this, she also tends to her beloved dogs and horse!
Suzanne is a true animal lover—no animal is excluded from her affection. However, she’s spent most of her life surrounded by the wagging tails of dogs and the gentle nuzzles of horses. She has a shaggy, goofy Otterhound named Scout, and an adorable, feisty miniature schnauzer, named Finch, who is “specially abled” and navigates life in a custom wheelchair. Suzanne also cares daily for her senior Clydesdale/Thoroughbred gelding named Chase, who is a real mama’s boy.
Her heart dog Sam, a Schnauzer, is the inspiration behind VetBilling. Sam faced a life-threatening situation requiring expensive surgery. Refusing to consider the heartbreaking option of economic euthanasia, Suzanne paid for the surgery, though this unexpected expense left her financially destabilized. And that’s how VetBilling was born, with a mission to help other pet parents in similar situations by allowing them to pay veterinary bills in installments, rather than risking their financial stability or the lives of their beloved pets.
An interesting tidbit about Suzanne is her knack for recalling the release years of movies and songs, a skill that often comes in handy during trivia nights at the pub – but isn’t useful anywhere else. As a child, she dreamt of becoming a show jumper on the US Equestrian Team or a jockey, but she eventually set her sights on teaching, although she ended up earning a graduate degree in counseling and worked in both private practice and hospital settings.
When it comes to food, Suzanne adores Southern fried chicken and falafel – though not together! Her preferred beverages are iced green tea and occasionally a good Malbec or Merlot. Outside of work, she enjoys spending time outdoors, caring for and riding her horse, and indulging in her love for reading multiple books simultaneously.
Suzanne’s passion for improving access to veterinary care and ensuring pets can remain in loving homes drives her dedication to her job. She is curious by nature, which aids her in asking the right questions and uncovering valuable information.
Animal welfare is a cause close to Suzanne’s heart. At VetBilling, she cherishes the opportunity to help people manage veterinary costs, making care affordable and restoring their hope. It’s rewarding for her to hear the gratitude from those who are relieved to find genuine support after facing numerous rejections.
