What does it truly mean to be a ‘financially friendly’ veterinary practice? It’s not about providing free or heavily discounted care, slashing prices, or transforming into a ‘low-cost’ clinic. Instead, it’s about creating an environment that respectfully and empathetically understands and addresses your clients’ financial concerns. Financial friendliness is kind of like a “fear free” experience, but for humans!
In recognition of the growing challenges many pet owners face in accessing necessary veterinary care, in 2023 VetBilling spearheaded the creation of Access to Veterinary Care Awareness Day, which takes place on May 10. This initiative underscores a critical and worsening issue—declining access to veterinary services for numerous pets and their families due to financial, geographical, and cultural barriers. VetBilling believes in actively addressing these challenges to better the lives of pets, pet parents, and the veterinary teams that care for them.
An elderly man faces a heart-wrenching decision when his cherished Chihuahua requires urgent surgery, for which he is financially unprepared. He has $500 to use as a down payment, but his clinic tells him they have a strict “no payment plans” policy – despite the man’s longstanding relationship with the clinic and a prior payment history that is flawless. But this time, his dog’s medical situation arose at a bad time. This pressing situation raises crucial questions: Should financial policies in veterinary care allow for more compassion and flexibility? Could such changes not only benefit pet owners but also enhance the veterinary profession itself?
A pioneering study by Heather Cammisa and Samantha Hill of Open Door Veterinary Collective, and published in Frontiers in Veterinary Science — the second most-cited journal in veterinary medicine — draws upon six years of payment plan data provided by VetBilling, unveiling fresh insights into the viability of offering managed in-house payment plans to improve access to veterinary care. Discover how innovative payment options have the potential to revolutionize pet healthcare, offering a brighter future for pets and their owners, and reducing moral distress for veterinary professionals.
You can educate clients about the value of veterinary services all day long, but if you aren’t also offering flexible payment options that help them
