What Veterinary Practices Should Know About Cherry Financing Cherry has become an increasingly visible financing option in veterinary medicine. Its appeal is easy to understand: fast applications, soft credit checks, high advertised approval rates, 0% APR options, upfront payment to the practice, and low advertised merchant fees. Those features are valuable to a veterinary practice.
A Smarter Way to Handle Veterinary Affordability Conversations Every veterinary team has heard a client say the words “I can’t afford this.” Sometimes those words are spoken quietly. Sometimes through tears. Sometimes with embarrassment, frustration, or visible fear. And for many teams, that moment can feel just as difficult on the other side of the
The Mindset That Isn’t Questioned For decades, veterinary practice owners and managers have been taught to view accounts receivable (A/R) as something to avoid at all costs. And if avoiding it entirely isn’t possible, the guidance has been equally clear: keep it tightly controlled, never exceed the commonly cited benchmark of 1.5% of gross revenue,
The solution to financial exclusion isn’t more credit products. It’s stronger communities. I deeply believe in the truth of this statement, and recently I’ve been watching someone prove it. Her name is Ebony Richardson, founder of the Atlanta Dog Mom Social Club and The Village Pet Project. Ebony didn’t start with a financial product or
This morning, I read yet another article in a veterinary trade publication about how clinics should talk with pet owners about “the financial aspects of pet ownership.” Early in the piece, it stated that pet insurance can be a game-changer, covering a significant portion of unexpected veterinary costs. That claim is repeated so often it’s
Over the past week, I’ve found myself circling an all-too-familiar unease with the state of veterinary care and the question of access and affordability. It started again with the release earlier this month of the PetSmart/Gallup State of Pet Care Study for 2026, particularly the way veterinary attitudes toward pet owners were framed through a
For years, Lake Road Animal Hospital only offered payment plans as a last resort. When practice manager Carrie Bowgren began offering managed in-house payment plans through VetBilling, she was stunned at the results — compliance soared in every service area, and the clinic collected an additional $250K in revenue.
What began as a quick errand to Walmart turned into an unexpected, meaningful encounter with a woman whose story sheds light on the quiet shame many pet owners feel when they can’t afford veterinary care. As she shared her experiences of loss, grief, and the financial burden of emergency vet bills, I was reminded of how often pride and shame keep pet owners from seeking the help they need.