One Practice Owner’s Secret Recipe for Success: Staying True to Her Mission as a Veterinarian

Dr. Krista Magnifico of Jarrettsville Veterinary Center recently shared her feelings about the impact has had at her practice in Maryland.

Krista kissing kitty

Dr. Magnifico giving some love to a patient


“Jarrettsville Veterinary Center has been an integral part of its community for over 70 years. From its most humble beginnings we have always been focused on providing excellent care at affordable prices. As the practice grew, our ability to provide options to all of the clients who needed them became strained. In many cases there were circumstances where good, long-time clients were faced with unforeseen medical expenses that they wanted to provide for their pets, but were unable to pay in full up front. In the past we would allow loosely organized in-house billing. In most of those cases it was a slow, painful process that built resentment on both sides. It rarely worked well. There were many years where I simply dismissed old debts as not being worth my time. I know that many of us have been down this road. You cannot be the veterinarian, bookkeeper, banker and “bookie.”


When I heard about, I knew that this was the perfect opportunity to provide the care and service my clients needed and take the nagging calls and informal paperwork arrangements out of my failed attempts to be both the health care provider and banker.  I loved the fact that the client pays for the convenience of this service. I decided a long time ago that I was going to use the veterinary skills I had worked so hard for to help those who needed and would benefit from them. I also made a pledge to walk away from this profession knowing that I had stayed true to being a compassionate humanitarian first, and a business owner second. VetBilling helps me do both successfully. I already know that I cannot turn away a pet in need. I just needed a way for the client to help pay for it. VetBilling fills that big gap.


VetBilling has provided billing assistance to many of our clients. As a result, we do not turn our backs on parvo cases, pyos, hit-by-cars and many other illnesses/injuries.  And VetBilling has made this all possible.


I own a 6 doctor, 7 day a week practice that continues to grow at or above market expectations for the decade that I have owned it. Part of my secret recipe for success is being true to the reason I became a vet.  One of the tools I use to accomplish this is VetBilling. Take a chance on yourself, your practice, and the clients who helped build your business, and offer an option like VetBilling, where everybody wins: the vet, the pet parent, and most important, the pet.”


Krista holding pup

Krista Magnifico, DVM is a graduate of the Virginia-Maryland College of Veterinary Medicine and owns Jarrettsville Veterinary Center in Jarrettsville, MD.  She is also the founder of, a fun, informative and free social network designed to connect pet parents with pet experts and with each other. Veterinarians, pet experts, bloggers and scores of caring “pet people” can be found in the Pawbly community. Users can ask and answer questions posted by others; share articles and photos; and support each other when they encounter medical or behavioral problems, or are grieving the loss of a beloved pet.  

Dr. Magnifico is passionately dedicated to the well-being of pets and their people, and will do just about anything to make sure that pet parents have access to the resources they need to properly care for their pets.  These resources include education, community-building, and providing a variety of tools for financial assistance, among other things.  Never one to settle for “it just can’t be done,” you can find Dr. Magnifico just about anywhere in the animal world where an innovative problem-solver is needed!